Sint-Truidense VV is a club closely connected with the identity of Sint-Truiden and the Haspengouw region. Founded in 1924, the club is recognised by its distinctive yellow and blue colours and the nickname De Kanaries (“The Canaries”). In 2024, STVV celebrated its centenary, highlighting the long-standing connection between the team and the local community.
The club's finest period came in the 1960s. Under manager Raymond Goethals, Sint-Truiden finished runners-up in Belgium in the 1965/66 season, the highest league position in the club's history. The team spent much of that campaign among the leading sides in the country, attracting large crowds to its home matches. The achievement also gave STVV its first opportunity to compete in the European Cup.
Goethals remains one of the most important figures in the club's history. He later became Belgium national team coach, guiding the Red Devils to third place at UEFA Euro 1972, and subsequently enjoyed major success with Anderlecht. His time at Sint-Truiden is nevertheless remembered above all for the club's best-ever league finish.
STVV have not won the Belgian championship or the Belgian Cup. The club have reached the national cup final twice. In 1971, they lost 2–1 after extra time to Beerschot, while in 2003 they were beaten 3–1 by La Louvière. The latter final capped an impressive 2002/03 campaign in which Sint-Truiden finished fourth in the league, their best result since the runners-up finish of 1965/66.
Stayen also occupies an important place in the club's identity. The stadium has been at the centre of football life in Sint-Truiden for decades, and STVV continues to emphasise its importance to the local community. Today, the club remains strongly regional in character, with its yellow and blue colours visible throughout the city as well as in the stands. In 2026, STVV again finished among the leading Belgian sides and secured qualification for European competition, providing another significant chapter in the long history of the Canaries.