Como 1907 Como 1907, located on the shores of one of the most beautiful and exclusive lakes in the world, has undergone a spectacular journey in recent years — rising from bankruptcy and the depths of the fourth division (Serie D) to becoming an absolute sensation and one of the most media-hyped brands in Italy's Serie A. A club that for years was associated mainly with deep financial crises has transformed into a symbol of modern management, lifestyle and grand ambition.
Behind this spectacular metamorphosis lies the massive capital of the Indonesian conglomerate Djarum, represented by the Hartono brothers — among the wealthiest individuals on the planet. Unlike many other foreign investors, the owners did not blindly throw millions at random transfer targets. Instead, they focused on building a unique sporting and business project. Legendary figures were drawn into the club's hierarchy, with the likes of Thierry Henry and Cesc Fàbregas becoming minority shareholders. It was the Spanish World and European champion himself who followed a distinctive path at the club — first as a player, then as caretaker and assistant coach during the historic 2023–24 promotion campaign (formally led by Welsh head coach Osian Roberts), before finally taking the reins as head coach in the summer of 2024, once he had completed his full coaching qualifications, at the start of Como's Serie A adventure, instilling an attractive, attacking style of play.
Como 1907's entry into the Italian elite has caused an absolute storm. The club quickly became a magnet for high-profile names, drawing established European players to the picturesque town — including legendary defender Raphaël Varane (who joined the project in the summer of 2024), veteran goalkeeper Pepe Reina, and dynamic midfielder Sergi Roberto. Under the guidance of Fàbregas, the team has proven they have no intention of being just a charming backdrop for the league's heavyweights. Instead, they have fearlessly challenged the giants, regularly taking points off the favourites and enchanting fans with bold, modern tactics. Como 1907 is proving that a unique blend of a luxury location, serious backing and pure footballing passion can create a project that shakes up the entire league.